The Client
At Wegner CPAs, expert accounting, audit/assurance, and tax planning services are just the beginning. To deliver the personalized guidance our clients truly value, our CPA firm goes further — by providing specialized insights that help clients better prepare for the future.
what we did
We’ve helped Wenger CPA achieve the highest rankings for the main keywords in the vast majority of the markets they serve. The website is a large resource center for clients and other CPA companies. Their brand also required a refresh and we were able to marry the new look of the website with a new feel for their digital and print materials.
Problem
The client’s website changes often, and the information being provided to their clientele has to stay fresh and up to date. Wegner’s team wanted to credit the content created by their staff members on their team member pages, which was not possible on their previous website. In addition, we’ve created separate pages for the industries, which really helped with elevating the SEO.
Solution
We’ve created custom fields and taxonomies for the team and we created custom templates to make it easy to manage. The authored content is displayed directly on the page for each employee. We automated the specialties, certification, and education sections, so they can be easily updated. The insights section of the website uses filters to give users better access to information.
