Cullen website open on two phones
The Client

With over 130 years of experience, JP Cullen is a leader in the construction industry seeking innovative approaches and building the impossible. Their success stems from our mission to identify, hire, train, and retain the best people to serve their customers.

what we did

Lion Tree NYC was hired to implement major improvements to the newly created website. We concluded the project with an overhaul of 90% of the layout and creating a much better UX for the site’s visitors. The original website had also a very poor SEO implementation and our goal was to expand the service pages content to deliver a much better solution.

JP Cullen Landing page
JP Cullen About us page
Problem

This client reached out to us after an unsuccessful project with another agency. Working with the previous developer was a really difficult process, there were many communication challenges, and the final product that was delivered was not meeting their expectations. The biggest issue was very poor functionality and confusing navigation with popups existing on nearly all of the pages.

Solution

We’ve kept the original outline of the site with large improvements in the portfolio and services sections. We made several design upgrades and allowed for a large and easy menu navigation to give the visitors one-click access to most of the content on the site. We’ve created more functional filters and categories for the portfolios. We worked on a very tight deadline and the client could not have been more pleased with the outcome.

JP Cullen Projects page
JP Cullen menu

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