It doesn’t matter if your budget is big or small, your vision is boundless. Whether you’re shooting on the White House lawn or in Minnesota’s north woods, Red Star is committed to giving you access to the same depth and breadth of selection you’d find in New York or Los Angeles. We don’t stop at providing the best in equipment.
what we did
We set up a custom storefront for RedStar that provides an opportunity for a user to submit and manage quote requests. We utilized product keyword mapping and backlinks to optimize the product pages for rental.
With over 1000 different products, this client needed speed optimizations and an SEO strategy that would be able to elevate their presence nationally.
We set up the e-commerce functionality using WooCommerce, Elementor and Crocoblock. With these tools, we built a customized user profile connected to a quoting system that allows the users to save products and send a rental quote request. Categories were very important here not only for the site’s backend organization but also for search engine optimization.