UC Ranch Properties is a real estate company focused on ranch sales. With extensive local expertise and national reach, their brokers and agents facilitated some of the most historic ranch sales. Since 1925 they have provided unequaled expertise, knowledge, and consultation for selling or buying premier and luxury ranches and ranchland throughout the nation.
what we did
We have created a custom website with extensive real estate functionality. The design process focused not just on the luxury listings but also on the overall experience of UC Ranches in selling and assisting buyers with the transaction process. We wanted to capture the beauty and tradition of Western Ranching.
SEO is always a priority when working with real estate clients. UCRE was looking for a partner that can help them elevate and improve overall search ranking and facilitate creating a luxury ranch client database. In addition, the functionality of the website was crucial. Assuring easy access to property search was very important to the client.
We have built out a custom set of meta fields and taxonomies to support both, the SEO portion and offer an outstanding UX when searching for listings. We have created a custom mega-menu and incorporated search directly into the navigation. This allows users to access the listings instantly.