The Wales Family Dental team in Wales, WI that prides itself on its commitment to staying at the forefront of dental education and technology to deliver state-of-the-art care. They believe patients of all ages deserve the benefits of having a personalized dental experience.
what we did
Wales Family Dental wanted a fresh take on their existing website that better aligned with their brand. Using a blend of images from the client and carefully selected stock photos, we delivered a welcoming website experience for patients of any age on all screen sizes.
The client was in need of a softer approach to their web presence. Content had to be presented clearly and in a way that was simple to navigate, as a large portion of their clientele is over the age of 60. Services were to be revised and condensed to improve readability.
Pages and content were reorganized in a more intuitive way. A link to the payment portal and phone number for the office was included in the main navigation to make it easy for visitors to find. Inviting imagery, hand-drawn floral elements, rounded borders and section dividers tied the design together for a modern design that is easily accessed by all users.